POC is "sexy" looking product--it really is. The "Metal Gear Solid" vibe with the figures is really attractive, and the detailing on the figures is very intricate.
But Star Wars on its WORST day can beat out POC ............simply because Star Wars has a fan base that eclipses GIJOE by an order of magnitude greater numbers.
Honestly, Hasbro has put a considerable amount of effort into making GIJOE an attractively packaged product. Not just POC, but just about every line going back quite some time.
Sigma Six was incredible looking product, 40th Anniversary stuff was note-perfect, Classic Collection had fantastic painted box covers..........its not really helped.
GIJOE sales have remained ( its been said) consistently "soft"--that is the stuff sells, but not terribly fast or in large volumes. It tends to be an annual seller--4th quarter/Christmas time, not a perennial seller ( year-round)
In the last TEN years........we've seen about EIGHT or nine different incarnations of GIJOE, in essentially 5-6 different scales. That's pretty much shooting in the dark as far as marketing the brand goes.
Personally, I LOVE the styling of POC, and I hope and pray ( and expect, to a degree) that it will continue as the "styling" for Renegades because its been an exciting and compelling spin on GIJOE.
ROC was definitely ho-hum compared to this stuff.
