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Author Topic: Policies of a Toy Maker  (Read 6698 times)

Clocktower

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Policies of a Toy Maker
« on: March 02, 2005, 11:27:48 AM »
In 1996, Hasbro toys discontinued production on their 3 3/4 line of Joe figures due to slipping demand in the market place. This was mainly due to the fact that nobody wanted to buy war toys anymore.

Hasbro tried a number of times to relaunch their flagship brand, but sadly (to some people) to no avail.

When issue began to arise and the people of the world's mindset began to drift back to those good old days of the 80's and the cool toys they used to play with as a kid, suddenly Hasbro became excited to develope their Joe line further - this being said, we began to see 3 packs showing up at TRU and then it happened, the day we were looking forward to as Joe fans for over half a decade... they were back.

This time, the toys were awarded a renewed success through the older fans, and a new group of kids that were drawn to the line due to the conflicts happening around them.

But here we are again, the world is getting sick and tired of war again and we discover the sales of Joe are slumping again (of course that would have nothing to do with the fact Hasbro cut their own throats by ignoring 17% of their Joe market share - Canada).

Now we have Sigma Six and the "SHUT DOWN" of the 3 3/4 line. Why, you ask?

Hasbro is in the game to make money, simple as that. You might have a million collectors wanting to buy these action figures, but if you update them, make a cartoon that looks like a carbon copy of all the other cartoons that are doing well at the moment, then you make what looks like a civilian version of a military power ranger toy, you all of a sudden open you market to at least 45 million children at any given time.

(Based on the average age of child watching, and is only counting the American market share).

So with all this said, who do you think Hasbro cares about --- let me tell you this, it's not the group that is 45 times smaller than their target market.
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Jon S.

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« Reply #1 on: March 02, 2005, 05:29:18 PM »
But the 45 million kids have a shorter attention span than we do.

Once Hasbro gets dumped by the little ones, they'll come back to us.
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Spillspleen

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« Reply #2 on: March 02, 2005, 09:19:36 PM »
SGT. Savage  :(

G.I.Joe Extreme  :(

Both ?The New? Joes of the next generation?both a total flop!!!  :lol:

And I thought Joes were an anti-terrorist like toy?not a war toy?I have never thought of them as a war toy?they would have to be?"at war"?like two countries fighting each other and blowing things up?! Joes are more like James Bond and the espionage thing than war?at least from my point of view! :shifty:
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Jon S.

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« Reply #3 on: March 03, 2005, 02:23:52 AM »
Quote
Joes are more like James Bond and the espionage thing than war?at least from my point of view!


Dude, they drive around in tanks and wear military fatigues.  :)
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morgardee

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« Reply #4 on: March 03, 2005, 09:02:44 AM »
It was before 1996 when the line was axed. We never saw any of the battle ranger figures that looked so cool that were coming out for 1995. So Hasbro stopped the line in 94/95.

There were some proto type figures made so that leads me to believe the molds were made, but I could be wrong on that. If there were molds made, why didn't hasbro use them this time around. I have one of the Battle Ranger Flint molds made from project 95 and that is one awesome mold. I wish Hasbro or the Master Collector group would have dug those up.
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Clocktower

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« Reply #5 on: March 03, 2005, 06:28:42 PM »
Quote from: ""Spillspleen""
Also the target group is probably measured in the 1000?s not millions for any toy/cartoon now-a-days?there is to many other items on the market?like video games and so on that take a big bite out of action figures!


In regards to the "Target Group", that is not the same as a "Test Group". If Hasbro measured their target market in the thousands then I think (and correct me if I am wrong) none of us would ever see G.I.Joe again.
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Clocktower

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« Reply #6 on: March 03, 2005, 06:31:57 PM »
Quote from: ""Spillspleen""
SGT. Savage  :(

G.I.Joe Extreme  :(

Both ?The New? Joes of the next generation?both a total flop!!!  :lol:

And I thought Joes were an anti-terrorist like toy?not a war toy?I have never thought of them as a war toy?they would have to be?"at war"?like two countries fighting each other and blowing things up?! Joes are more like James Bond and the espionage thing than war?at least from my point of view! :shifty:


And in case you are wondering about the validity of my information, as the creator of an animated series and toy line (which is in development with Bandai Toys and Nelvana with hopes of being picked up). Let me assure you, I have done my research.

In case you are questioning that, please feel free to visit my web site at www.naturesguard.com
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BHMike

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« Reply #7 on: March 03, 2005, 06:52:34 PM »
Hey guys, trust me when I say Clocktower should know what he's talking about.

After all is said and done, Hasbro does suck.

...... and they should hang the guy that invented the 'mohawk Zartan'. :-)
mike
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morgardee

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« Reply #8 on: March 03, 2005, 07:00:12 PM »
Heeeeeyyyyyy. I sorta like Mohawk Zartan. He just needed a better paint job and better weapons. No pickin' on the 'noks or I'll send Goldberg after you!  :evil:
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Clocktower

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« Reply #9 on: March 03, 2005, 07:24:30 PM »
Quote from: ""BHT""
Hey guys, trust me when I say Clocktower should know what he's talking about.

After all is said and done, Hasbro does suck.

...... and they should hang the guy that invented the 'mohawk Zartan'. :-)
mike


Thanks for the nod mike.

And yeah, that $#!#*%&^ should be hung by his toe nails until he turns the same colour as that mohawk.

 :wink:
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Scramble

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« Reply #10 on: March 04, 2005, 10:47:59 AM »
Sorry Morgardee, but there's more things wrong with that Zartan than just colours. The ninjar inarticulation for one. And the fact that this was only Zartan v2, almost ten years after the release of the original iconic version of the character, and that's what we get?

He was neither Zartan enough to be that character or Ninja enough to be in that subset. He had Zartan's make-up. That was all.
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Clocktower

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« Reply #11 on: March 04, 2005, 05:39:06 PM »
Quote from: ""Scramble""
Sorry Morgardee, but there's more things wrong with that Zartan than just colours. The ninjar inarticulation for one. And the fact that this was only Zartan v2, almost ten years after the release of the original iconic version of the character, and that's what we get?

He was neither Zartan enough to be that character or Ninja enough to be in that subset. He had Zartan's make-up. That was all.


So, what are you saying?

Do you like Pink (really orange) mohawk Zartan, or not?

 :wink:  :lol:
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