I saw a display for movie tie-in Hershey chocolate while hunting for accidentaly released toys today at Toys'R'Us in London. Reese's PB Cups (3 pack), Skor, Oh Henry and Hersheys Cookies and Cream have Joe and Cobra logos on the packages. There is also one of those enter on-line contests that runs from July 1 until August 31.
Down the street at 7-11, I saw a Reese PB 2 pack with movie Stormy on the package.
This kind of promotion makes me feel somewhat better....