I think the appeal of the whole 'Smash my [Overpriced Overhyped "Get-A-Life-You-Virgin-Losers" Object]' thing is the fact that they're not smashing the object, but the hopes of the losers who would sell their souls to get their sweaty hands on the first bug-ridden generation of whatever the hell they're lining up for. Is it stupid? Yes. Are those impatient people in line stupid? Probably.
It's the clash of stupidity against stupidity. It's easy to see why people dig this sort of thing.