I'm hoping they are actually $30 and not more. Especially given the current pricing at Walmart of the Star Wars Black Series.
From the first pics I like all 4. Snake Eyes is great. Roadblock is nice, but not a fan of the gold on his legs, or his sci-fi gun. Scarlett looks awesome, especially her face. Duke looks good, but conversely I don't like his head sculpt.
Overall it definitely looks like the line will take a more updated style, think fortnite/Overwatch. Hopefully it does well and they can introduce "classic" ARAH looks down the line.