As to who this guy is, here's the story. Back in 2000, when hasbro was remaking vintage style figures and messing up the names and such, they released a two pack with big ben and snow job, which they renamed whiteout. Here's the yojoe.com scoop:
Hasbro occasionally has named figures after individuals - usually Hasbro employees. Whiteout is unofficially named after Lenny Lee - publisher of Lee's Action Figure Times and News, a magazine about toy collecting.