So, this is a question that went through my head a few days ago, and I thought it might be fun to ask. It's based off the following hypothetical scenario:
We know the GI Joe License changes hands, every now and again. Not the toy licenses (In North America, anyway) but the Cartoon and Comic licenses. And we know that with the current recession, we've seen a lot of different companies sell off assets in order to remain afloat (Chrysler comes to mind).
In the unlikely event that Hasbro ever sold the GI Joe toy license to another manufacturer, would you still be as loyal to the Joe brand? Or would you be of the mind; "Not Hasbro, not really the same GI Joe"?