Yeah the ReAction figures do look great in person. I would definitely have trouble saying no if they were under $15, but at $23 they are an easy pass.
I have to give Super7 props for the army builders. Not only are they offered in a huge number of varieties (skin tone, facial hair, Cobra Trooper suspenders!!), they do a great job of evoking the cartoon.
I will definitely be keeping an eye out for any future sales.