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Author Topic: Intresting article about Hasbro  (Read 2162 times)

Redmao

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Intresting article about Hasbro
« on: July 26, 2006, 08:33:51 PM »
http://news.bbc.co.uk/2/hi/business/5212750.stm

Is the S6 stuff that popular, so they can rely on it?
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General Hawk

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Re: Intresting article about Hasbro
« Reply #1 on: July 27, 2006, 10:43:11 AM »
Quote from: ""Redmao""
http://news.bbc.co.uk/2/hi/business/5212750.stm

Is the S6 stuff that popular, so they can rely on it?


Oh, Sigma 6 is far from the only thing they have to rely on here.  Now with the Marvel License, they'll have both Spider-Man 3 and Ghost Rider to license next year, not to mention the behemoth that will be Transformers.

Star Wars went from a movie year to a non-movie year, there's always a huge drop when that happens, no big surprise there.

I'm glad to see G.I. Joe and TF sales on the upward trend, though, that rocks.

Justin
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Scramble

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Intresting article about Hasbro
« Reply #2 on: July 27, 2006, 01:57:44 PM »
Not only did it go from a movie year to a non-movie year, it's the last movie in the foreseable future. Until something becomes of the Star Wars TV show, there won't be much new product for Hasbro to tie-in with.

Thanks for the nice quick read.
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Redmao

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Intresting article about Hasbro
« Reply #3 on: July 27, 2006, 02:50:33 PM »
And that's what sucks when your stuck with such a big license for another 10 years. Without movies, what can push the SW name? Lucas will have to release something to help his licensee or they wont be happy to pay royalty for a big whole bag of nothing.

Only the diehard SW fans will keep on buying the products, but the casual buyer wont care. I mean look at how its going, how many Luke and Han Solo does a kid need? Sure its doesn't cost much to rerelease the same figure over and over through the different waves, but no parent's gonna buy the same figure twice simply because the card is different...

Its not the collector market that can keep a brand alive. (12 inch joe anyone?)
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General Hawk

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Intresting article about Hasbro
« Reply #4 on: July 27, 2006, 03:14:26 PM »
Quote from: ""Redmao""
Its not the collector market that can keep a brand alive. (12 inch joe anyone?)


You might be surprised when it comes to Star Wars.  Star Wars is arguably the single largest collector-based behemoth in the World.  There are TONS of diehard collectors, enough to at least keep the line floating as other licensed media trickles in.  I mean, we're still talking about 62 million dollars in sales when there wasn't any movie to go along with it.

Normally I'd agree completely...collector-based lines don't have a whole lot of life.  When it comes to Star Wars, though...that's a whole different story.

Justin
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