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Author Topic: Hasbro Q&A - Website questions  (Read 2379 times)

Pete The Greek

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Hasbro Q&A - Website questions
« on: April 28, 2007, 07:56:33 PM »

Terry at Yojoe posted this

http://forums.yojoe.com/showthread.php? ... post267828

YoJoe! Answers:
Question #1: As the Anniversary line takes off, what are the chances of seeing some sub-teams included, like Tiger Force, Night Force, and Python Patrol (just to name a few)?
Hasbro: The Anniversary line was purposefully created as the best of the best. The goal is to create the ultimate expression for our existing fans and to welcome back fans that haven't interacted with the brand since the 80s. That being said, once we have built up the fanbase, the sky's the limit...

Question #2: Can we expect any store exclusives of Anniversary product?
Hasbro: There are no store exclusives planned for this fall.

Question #3: We've all heard about the COBRA Battle Pack #2...can we expect any more COBRA Army Builder packs to be released in the future?
Hasbro: We recognize that army building is an important aspect of G.I. Joe collecting and always look for opportunities to provide troop builders. After all, Cobra Commander has been amassing his army for 25 years. It has to be pretty large at this point!

Question #4: Any chances of seeing some anniversary style product using Devils' Due designs, like Wraith, Zanya, or Overlord?
Hasbro: Anything is possible. This line is a tribute to 25 years and our designers have pulled from all aspects of the brand for inspiration. That being said, once we have built up the fanbase, the sky's the limit...

Question #5: In the past, trademark and copywright issues prevented us from getting some figures based on their codenames (like Flash, Sabretooth, etc...). Can we assume you will be using creative codenames (like Anthony "Flash" Gambello) to ensure that we have more options for characters going forward?
Hasbro: While there are some legal restrictions re: vintage names we will continue to offer the best characters from the past 25 years.

The Official G.I.Joe Collectors' Club:
Question #1: What are your plans to release vehicles for the 25th Anniversary of the Real American Hero collection?

Hasbro: We are considering all of our options for the Anniversary line and we want to ensure it's success out of the gate. Historically, figures are a first purchase and vehicles a second (so a figure line is perfect for our launch this fall).

Question #2: Will you continue the 3 ?-inch Comic-pack figure sets?
Hasbro: The G.I. Joe comic was such a strong staple of the 80's that we would be remiss to neglect this part of our history. Stay tuned . . .

Question #3: What 25th Anniversary Real American Hero exclusive figures will be offered this year?
Hasbro: We will have ONE that will be featured here on GIJoeClub.com first.

Question #4: When will we see the last 2.5-inch Sigma 6: Mission scale figure sets?
Hasbro: It is difficult to say exactly. Our operations and allocations department will continue to ship product as long as there is demand.

Question #5: Any plans to release additional 12-inch Adventure Team figures?
Hasbro: There are definitely plans. GIJoeClub.com will be the first to feature these in the coming months.

Cool Toy Review:
Question #1: Will Hasbro be releasing the DTC Wave 4?
Hasbro: We are currently focused on building Anniversary as the new standard in 3.75". We are focusing all of our efforts on Anniversary for this fall. However, we are aware that collectors are interested in DTC Wave 4 and will do our best to factor it into future plans.

Question #2: Has Hasbro considered a "Galactic Heroes" type of line for GI Joe (ARAH)?
Hasbro: Rebuilding our 3.75" business with our Anniversary line is currently our top priority. Once we have re-engaged Joe vs. Cobra fans with the brand, we will be open to exploring many different expressions of the fantasy.

Question #3: Will Hasbro have mail-in figures for the new line?
Hasbro: There are currently no mail-ins planned for this fall. However, we are exploring the possibility for 2008.

Question #4: Will the anniversary assortment contain new file cards written by Larry Hama?
Hasbro: The Anniversary file cards are a tribute to the original cards written by Larry Hama. Larry Hama is an important part of our history and we are always looking for new ways to involve Larry in the brand.

Question #5: Will there be 12" new or old versons of the Joe and Cobra figures?
Hasbro: 12" is an important scale in G.I. Joe's history. We are currently exploring options for where to take this scale as we move forward.

Joe Sightings:
Question #1: What is the current status of the figure tooling that was to be used for future DTC products, and is there any chance the Collectors' Club might get access to those tools?
Hasbro: We are currently focused on building Anniversary as the new standard in 3.75". However, we are aware that collectors are interested in DTC and will do our best to factor it into future plans.

Question #2: What are the chances of getting Anniversary style figures of characters that haven't gotten the action figure treatment yet (Kwinn the Eskimo, Pythona, Dr. Venom, etc...)?
Hasbro: This line is targeted to the fan of G.I. Joe from the 80s including current collectors and potential collectors. This fall's lineup was designed to welcome back fans of the brand that have not been actively engaged since the 80s and serve as a tribute to those fans that have been with us collecting since the beginning. As we grow our fanbase we would love to continue to take fans back deeper into the history of the brand and characters that they know and love.

Question #3: Since there seems to be a strong focus on 3 3/4" again, what does that mean for the 8" scale?
Hasbro: Our 8" will continue. As you can see from this fall's lineup, Kung Fu Grip will help lead the charge into the next generation of 8" product.

Question #4: While designing these figures, do you keep "tool reuse" in mind right from the start? For instance, did you design the Duke figure originally with the idea that you might use it for Flint in the future?
Hasbro: Yes, we create a tooling plan that will allow us to forecast how a tool will be re-used. In the case of the Annversary line, we have the added advantage of knowing which tools were re-used in the 80s. We can actually use their plan to help develop ours. This also allows it to remain a faithful tribute to the past 25 years.

Joe Battle Lines:
Question #1: Based on the '82 formula that mixed both figures and some vehicles for expanded play, will Hasbro consider adding 25th Anniversary vehicles to the line.. no matter what size or amount?
Hasbro: We are considering all of our options for the Anniversary line and we want to ensure it's success out of the gate. Historically, figures are a first purchase and vehicles a second so a figure line is perfect our launch this fall.

Question #2: With a renewed focus on the 3 3/4" what are our chances of seeing some previously unreleased items re-released, primarilly DTC Wave 4?
Hasbro: We are currently focused on building Anniversary as the new standard in 3.75". We are focusing all of our efforts on Anniversary for this fall. However, we are aware that collectors are interested in DTC Wave 4 and will do our best to factor it into future plans.

Question #3: If the 25th Anniversary format proves successful, is there a chance of seeing an expansion of the G.I. Joe mythos with new characters and new concepts?
Hasbro: The Anniversary line is a tribute to the past 25 years of the brand we know and love. Our goal as a brand is communicate our fantasy to kids and fans and drive the brand to new places. New characters and concepts are definitely an opportunity going forward.

Question #4: - As the anniversary line continues into 2008, can we expect the same formula being used currently, meaning the same construction style, articulation, and re-used tooling?
Hasbro: We're not ready just yet to release 2008 information, but stay tuned…

Question #5: Will 2008 continue the "Anniversary" concept, or will there be an actual storyline or theme going forward?
Hasbro: Again, we haven't announced 2008 plans yet.

JoeCustoms:
Question #1: Any plans for exclusive mail in offers or a return of the "Flag Points" or "Battle Points" on the packaging?
Hasbro: There are no current plans for mail-ins this fall. However, this is definitely something we will consider for 2008. Keep an eye open for exclusives.

Question #2: There has been some concern about the size of these Anniversary figures, and a recent article in Lee's magazine stated the figures were 4" tall. Are they noticably taller than the 3 3/4" counterparts?
Hasbro: The figures are between 3.75" and 4" scale. Some of the bigger characters are actually slightly taller to show realistic proportions. We are confident that fans will be thrilled with these new figures.

Question #3: What can you tell us about the packaging for the single pack Anniversary figures?
Hasbro: Anniversary single pack packaging will be very nostalgic. This line is targeted to the fan of G.I. Joe from the 80s, including both current collectors and potential collectors. Nostalgic packaging will act as an on-shelf reminder to the great history of G.I. Joe and bring back postive experiences from our childhood.

Question #4: Any chance of a return of the "Comic Pack" format?
Hasbro: The G.I. Joe comic was such a strong staple of the 80s that we would be remiss to neglect this part of our history. Stay tuned . . .

Question #5: Any plans for traditional sculpt (vintage sculpt) figures at retail, or are those all slated for the Collectors' Club?
Hasbro: Currently the plan is to build on the new 25th style as the new standard for G.I. Joe. We are very excited about the reaction to this style and we would like to build on the initial success.
« Last Edit: April 28, 2007, 08:04:49 PM by Pete The Greek »
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Pete The Greek

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Re: Hasbro answers website questions
« Reply #1 on: April 28, 2007, 08:02:37 PM »

Nice of everybody to ask whether these packsd will only be released in the States or other parts of the world.   The buring desire for a mail away figure is more important. ::)

I won't even attempt at the Hasbro double talk here.  Most guys can figure this out.
« Last Edit: April 28, 2007, 08:05:39 PM by Pete The Greek »
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Realboss

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Re: Hasbro Q&A - Website questions
« Reply #2 on: April 28, 2007, 10:07:41 PM »

I like the fact that the 5 packs look like they don't even have a window to see the figures so you sdon't know if your getting quality paints.
« Last Edit: December 31, 1969, 07:00:00 PM by Guest »
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BHMike

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Re: Hasbro Q&A - Website questions
« Reply #3 on: April 28, 2007, 10:49:15 PM »

The front flap flips up to show a 'window' with all the figures in it - much like the Star Wars Evolutions Sets.
« Last Edit: December 31, 1969, 07:00:00 PM by Guest »
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Redmao

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Re: Hasbro answers website questions
« Reply #4 on: April 29, 2007, 11:53:16 AM »

Quote from: "Pete The Greek"
Nice of everybody to ask whether these packsd will only be released in the States or other parts of the world.   The buring desire for a mail away figure is more important. ::)

I won't even attempt at the Hasbro double talk here.  Most guys can figure this out.
People don't care if these get shipped internationaly since they are in the States. They are sure to get them.
Why would they care about the rest of the world? Instead they care about their greedy needs.
« Last Edit: December 31, 1969, 07:00:00 PM by Guest »
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Scramble

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Re: Hasbro answers website questions
« Reply #5 on: April 29, 2007, 11:58:05 AM »

Quote from: "Redmao"
Why would they care about the rest of the world? Instead they care about their greedy needs.

Which are different from our needs how? Each website got to ask five questions. Some took the first five asked, others had a concensus, open to all members including Canadaian ones. We have no one to blame but otherselves for not getting the question asked.
« Last Edit: December 31, 1969, 07:00:00 PM by Guest »
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Pete The Greek

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Re: Hasbro Q&A - Website questions
« Reply #6 on: April 29, 2007, 06:09:57 PM »

There was no way the question for whether a worldwide release was going to get asked.  I didn't expect it and nor was I shocked when I didn't see it.  And Hasbro would have danced around the question anyways, like what they have done in the past at conventions. And look at the last question.  Hasbro danced around the retail part as they don't know. This is bad. You better have a idea for a market.

If they do this online store exclusive crap like the last go around, you better put a shotgun to head of the brand and pull the trigger. This collector market is too small and fragmented as it is.  So there has to be some sort of exposure out of the USA for line will continue or it will remain the red headed step child to Star Wars and Transformers brands. The American collector market has shown it isn't bigger enough for Hasbro's liking.  If it was, they wouldn't of continued to alter the figures in order to get people interested in them. 
« Last Edit: December 31, 1969, 07:00:00 PM by Guest »
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