Well, it’s both. It keeps the price point of the individual item lower than a full season, so mom or dad can buy a $20 item instead of a $30 item, but when you add the parts up the total is way more than what it would be if they sold them all as a single season. It also makes the higher price point of a big box set more attractive in comparison to all those parts. Ultimately it's a marketing tool to make more money.