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General Joe Talk / Re: What is the future for o-ring collectors?
« on: June 04, 2014, 03:18:50 PM »Quote
I can't see Sargent Savage having any commercial success.
It failed back in the day and nowadays even the hardcore G.I. Joe fan ignores it, while the casual fan is unaware of it. Without a nostalgia pull, and no 'fanboy' support it is a weak premise.
Actually, Sgt. Savage did not 'fail' at retail, and in fact tested very well during market research. so much so that it apparently is one of the best tested line of items in all of the GIJOE brands' history.
The story has been that it was compromised by ego-politics between Hasbro and Kenner offices, after Kenner was acquired by Hasbro. The appearance of failure at retail was simply because Hasbro choked production and simply cancelled the line itself.
But that said, setting a premise in WW2 and having the character revive in modern times simply is too much like Captain America, and doesn't help the branding of a line with that kind of repetition.
On O-rings........I think they are long-gone now. The post-25th Anniversary style construction looks to be here to stay.