I could see 3rd party move in. I think this is just a toe in the water product.
https://tfsource.com/fans-hobby/ve-01-air-eagle-112-scale-fans-hobby-vehicle-elite/
It's tough because Fans Hobby has been doing this with Transformers for some time now.
However it looks like the Joe team (whoever makes the decisions, not the design team) isn't willing to let them go on without some repercussions. Apparently Fans Hobby received a C&D about the design and that is why they made the small changes they did. I would assume it is because the Joe team has a Classified Sky Hawk in the works.
Will either one eat into the sales of the other? Maybe, but on the Transformers side of things it hasn't reallyl hurt either side so far. I imagine the same will hold true here. The only question is will there be any long term value in either offering?