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General Joe Talk / Intresting article about Hasbro
« on: July 27, 2006, 03:14:26 PM »Quote from: ""Redmao""
Its not the collector market that can keep a brand alive. (12 inch joe anyone?)
You might be surprised when it comes to Star Wars. Star Wars is arguably the single largest collector-based behemoth in the World. There are TONS of diehard collectors, enough to at least keep the line floating as other licensed media trickles in. I mean, we're still talking about 62 million dollars in sales when there wasn't any movie to go along with it.
Normally I'd agree completely...collector-based lines don't have a whole lot of life. When it comes to Star Wars, though...that's a whole different story.
Justin