Watched ToyKonnections and ToyHabits unboxing/reviews.
These are really nicely done figures, and they clearly put a lot of effort into them.
Even though a lot of the designs are pretty cool looking I don't see me being interested enough to buy them. If they were on retail shelves, for under $15 I would probably bite on impulse. However the way they are offered makes it easier for me to pass on them.
Here's hoping they do really well, especially since they have a Canadian foundation.