Hmmm....it's really up to Navajo if he wants to go back to collecting or not.
I say for now, it should have some 'shelf/wall-display' time in your store because that is a nice piece of work that local Joe fans who've only heard/seen it on the net, be able to see in person. And for those who've barely seen it at the meet, have a good look at it again.
About being a door prize at the next meet, we'd have to be extremely careful about this. One of the stipulations to being a winner is to be trustworthy enough that it won't appear on something like Ebay.
One contest you can do is make Canadian collectors submit pics of their Joe collection. The biggest and best display would win Joe Canuck. That way, we'll be sure the Joe Canuck figure will be hanging on their wall with the rest of their collection.
My prediction: The winner could be a toss up between Ed, Pete, or Spillspeen, just judging by the size of their collection.