Interesting.
However, I will say this again.  Since TF1 did so well in theatres and on toy shelves, I no longer worry about finding product right away.  It will be out, and in full force.  So much so, that I wouldn't be surprised at a sale on the Joe stuff within the first 2 weeks.  
Considering Walmart and TRU both had sales on TF2 products from day one!!! I won't be surprised if something similar doesn't happen with Joe.