Yeah price and lack of articulation are the real killer for me with the ReAction line. I get the whole nostalgia aspect, and that Super7 isn't going for the O-ring style (that belongs to Hasbro now for 2022). So I am fine with what they are doing, and I know that their target audience for ReAction is usually someone who doesn't open them, but rather displays them in package. That is why the art on the cards across the line is so great.
However I would rather have them open to go with my other, limited as it is, 3.75" figs. They don't quite line up because of their articulation and cartoon look. However that is one big positive to me about the line. I love the fact they are doing the Sunbow look instead of the toy look. Bludd looks great, and right out of the cartoon. Same with all of them really.
Also I love the deep dive that Super7 does with their lines, something I think the big guys could take a cue from going forward. I mean I never would have thought in my lifetime that we would see the Cobra Shocktrooper (R.I.P.) from the Mass Device!!!!! How about the Gamemaster's Drone!!!! (Snow Serpent obviously coming soon). Then you get the utterly ridiculous amount of variety in their army builders. Green Shirts? Yes please. Cobra Troopers with both "Y' and "H" back straps??? Really?? That is the utter definition of a deep dive to me. Now add in the sailors (Shipwreck obviously coming soon)!!! Then Bazooka in his snow gear?? Man it doesn't stop with them.
Now let's toss in the Arctic Rescue Vehicle!!!!!?

!!!
I mean really? The blind Woodsman and his dog sled team? With his stun gun/rifle? A glow in the dark Snake Eyes to try and mimic the radioactive look, and a canister that actually opens??!!? C'mon man, that is some great stuff.
I actually went in on the Arctic Rescue Vehicle set. My first ever ReAction purchase. So I will give you an update when I get it in hand. As to the price, it actually works out to be a bit cheaper than what you could get separately from Super7 for ReAction figures. You get 2 figures, the sled and accessories, and the 6 sled dogs, which actually have 6 POA(?) and are roughly equivalent in size to the figures. So I guess to be generous you are getting the equivalent of say 5 figures (maybe more) and the sled and accessories. It was just over $90CDN plus tax. A single ReAction figure is usually around $22CDN, so 5 would be about $110CDN +tax.
That's how I justify it to myself anyway

Still they are definitely overpriced. I get the whole "niche" and low production run, combined with licensing fees from Hasbro. So I can understand why they cost what they do, but I don't see the value currently. Except in those rare occasions where they do something so unique that I can't help but get one, like the Arctic Rescue Vehicle. Or possibly something like the sailors, if I had a USS Flagg to use them on. Otherwise I'll keep an eye out for any that might go on sale for a better price in the future.