Well I did a little shopping today and found the new Marvel 3 3/4" line of figures today at both Sherway Walmart and Square 1 Walmart.  Square 1 also had the DC figures.
Here is the price:  $7.92 for the DC figures.  $9.92 for the Marvel figures.
DC:  While I am not that impressed by the figures and articulation, they are pretty good overall.  Barely worth the $8 price tag.  Although a great selection of characters.  I only saw Joker, Black Lightning, Spectre, Dr. Fate and Superman.  But on the back I must have missed, Wildcat, Star Sapphire, Question, Scarecrow, Batman, Nightwing, GCPD officer.  So die hard fans will love them, but I probably will only go for the characters I really love.
Marvel:  Ok, $10 is a bit much, but these are some great figures.  Comparing them to the DC figures shows you just how much better they are.  The selection of charcters in wave 1 is a bit puzzling, but at least they didn't go all out in the first wave.  The variants are apparently Stealth Iron Man and Human Torch in FF costume.  This wave has a total of 12!!!! different figures.  Yes a couple of variants, but overall 12 separate figs to get.  This line looks great and I think Hasbro has another hit on their hands, especially one that can easily take over ML.