It looks pretty cool, but splash pages are no more common use now... They are usually useful to choose a language, a city or something like that. Here, there is no other option than 1 click...
Since JoeCanuck is essentially a board of discussion (the store is no more active, right?), why not making the board the entry page instead?
In the board, there is box at the left for news anyway. And removing the splash will save 2 clicks to reach the board... I'm just saying...
So, my suggestion would be to remove the splash page and to move its design at the top of the board page instead of this:

That will save some clicks and improve awareness of the site, IMO.
Martin